Beta Centre, 262 Ringwood Road,
Poole, Dorset BH14 0RS UK
Call: 0345 500 4600
Email: Via our Contact form
Top Thinking for UK Top 100 Motor Dealer
Magna Mazda are one of the largest motor dealers in the UK and the main Mazda dealership in Hampshire and Dorset. Their 5 sites carry large volumes of new and used cars all of which need to be listed or featured on the website. This all required careful design and development so that all information and photographic imagery can be easily uploaded into the ‘back-end’ of the site by members of staff and the technology we built in does the rest. In November 2014 we built a brand new site to replace our previous work that had been used successfully for over 5 years.
It’s all About Selling Cars – Easily
We utilised our existing relationship and quizzed the client hard until we had a clear understanding of their new requirements. Our aim was to create and build a site which would appeal to buyers throughout the car ownership journey and provide an exciting and coherent user experience. One of the site’s most important tasks is to promote used cars, we ensured the search tool was easy to use and that the contact info and call to action details on each showroom were clearly visible and accessible.
Adding Cars in an Easy Method…
To make it much easier for the client to add cars we built a new Car Dealership WordPress Plugin that pulls data from both Glass’s and CarweB. All any member of the sales team needs to do is open the web app on his phone, enter the registration number of the car, add marketing copy and save. That’s it the car then appears live. The managers have full access to the main system so they can edit and control other details that the dealership needs. In association with:
See a selection of other work that we have been doing over the past 30+ years. Not always just web sites as we understand branding and like to get everything following a tight corporate style.