Beta Centre, 262 Ringwood Road,
Poole, Dorset BH14 0RS UK
Call: 0345 500 4600
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Moving the brand into the correct markets
Harlees are a fish and chip shop chain based in the South of England and are opening more fish restaurants with take-away facilities.
DSM created a new brand to change their position to more restaurant focused. In creating the new brand we also created graphic elements and a colour scheme that could be used to further enhance their position.
Using the brand effectively
At DSM we are very keen to see branding used correctly across everything from menus to staff uniforms, posters, to the shops interior.
With the elements we created, we have a lot of scoop to make everything looking very eye catching and reflect a high quality product.
We even created a custom font for use across everything including the website.
The most recent piece of communication for Harlees has been their new website. Whilst the new branding is being rolled out across all the shops, Harlees still needed a new website to tie it all together. The new site went live in October and the results have so far been exceptionally positive. We look forward to continuing the development of the Harlees brand.
You can visit the Harlees website and see for yourself
See a selection of other work that we have been doing over the past 30+ years. Not always just web sites as we understand branding and like to get everything following a tight corporate style.